Author Profile
6 published articles in Glovento Journal of Integrated Studies
Article 64 · Volume 2 (2026)
The purposes of this quantitative research were to 1) examine the influence of platform service factors—Access Convenience, Perceived Website Quality, Perceived Price, Perceived Usefulness, and Trust—on Online Purchase Intention among students at Guangxi Quali…
Article 63 · Volume 2 (2026)
This study investigates the mechanism through which marketing mix (4Ps) strategies influence the purchase intention of Luckin Coffee among university students in Guilin, China, with brand image examined as a mediating variable. Conducted against the backdrop o…
Article 62 · Volume 2 (2026)
In recent years, live-streaming e-commerce platforms represented by Douyin and Kuaishou have grown rapidly, fundamentally transforming Chinese consumer shopping patterns. Beauty and personal care products have emerged as among the most purchased categories by …
Article 57 · Volume 2 (2026)
This study examined how digital marketing exposure, trust in online sellers, and perceived value jointly influence consumer purchase decision behavior in the digital economy, focusing on first- and second-year students at Guangxi Vocational & Technical Institu…
Article 56 · Volume 2 (2026)
This study empirically explores how leadership styles shape the multidimensional employee performance (task, contextual/organizational citizenship behavior (OCB), and adaptive performance) of full-time staff at Guangxi Finance Vocational and Technical College …
Article 55 · Volume 2 (2026)
This study examines how Pop Mart’s 4P marketing strategies—Product, Price, Place, and Promotion—shape Blind-box Purchasing Behavior (PB) among students at Guangxi Agricultural Vocational and Technical University (GAVTU), and compares the relative influence of …